Category: Branding

Guinness: How a Brand Became a Household Name with One Genius Campaign

How do you settle an argument in a pub? Well, you grab the Guinness World Records book and hash it out cheerfully over a pint of dark, swirling Guinness. At least, that was the idea behind the campaign that launched one of the most popular and well-known reference books in history.

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3 Reasons the De Beers “A Diamond is Forever” Campaign Changed the World

De Beers Consolidated Mines Ltd. now had full control over the diamond market, they had to figure out how to sell more of them to more people. And sell they did!

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4 Things You Can Do Right Now to Secure Your Business During COVID-19

COVID-19 has created an unprecedented situation for businesses across the globe. Businesses that were flourishing in January are now closed, seeing revenues drop off, or wondering what the next three months will bring.

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The Top 7 Brands Killing it on Social Media in 2020 (& How to Achieve Their Level of Awesome)

You don’t necessarily want to mimic another brand exactly; all brands need a unique strategy because no two brands are the same. However, there are a few elements of success that you can borrow from the great players on social media and make your own.

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