Modern Brands Are Built on Social
I love social media because it has become the great equalizer. Any brand big or small has the same opportunity to build an audience.
Social Media Platforms
Digital sharing through social media has become as natural in our daily lives as talking on the phone. Unlike media formats that have been relatively stable for decades (even centuries), social media is a form of communication that constantly evolves. Staying on top of all the channels is a tough challenge, and it’s one I’m always up to. My content platforms focus on high-quality content created with digital artistry in mind. You can follow my content on Instagram, LinkedIn, TikTok, Snapchat, Twitter, Facebook, and YouTube.
In the age of digital media, content is king. As a Canadian content maker, I know how important it is to create content that speaks to the specific types of people using different platforms. It’s not always easy or effortless; in fact, creating content for so many platforms takes time, strategy, and in my case, a team of behind-the-scenes experts. But it’s worth the end goal: giving people and businesses a head start so they can create their own content and get better results.
If you have followed me for awhile you know I recommend to focus on one platform that you love where your audience is. Many people simply do not have the resources to do all platforms “well”. Then over time, the brand equity will transfer from the one you focus on to other platforms in your online presence. I put my attention mainly into YouTube. Check out my channel – and if you like what you see – hit that subscribe button!