Photograhy Tips & Tricks

ME – BEFORE PHOTGRAPHY

Yup, that Me! I’ve often wondered where photography came from.. because, as a kid, I was drawn to the economics and strategy behind business. I started my first legitimate business when I was still in high school, bootstrapping until I earned enough to reinvest in growth. When it came time to head off to University, I enrolled in business school at the University of Alberta. But then, I started to travel the world every moment I could get. Business and travel were my life. Yet, secretly, deep down, I always wanted to be an artist.

BECOMING A PHOTOGRAPHER

I was already creating content through the marketing agency I helped found, but I wasn’t doing it full-time—and I definitely didn’t know what I was doing. Then I wrote If You Sell, You Lose, a book about authentic marketing and storytelling. When it was released, I knew I had to put my concepts into action. I needed to prove them. So, I started creating photography-related content, diving headfirst into the world of visual storytelling. What began as a way to test my ideas quickly became a passion, and before I knew it, photography had taken over my creative journey. The rest is history.

BECOMING A CANADIAN CONTENT CREATOR

As I honed my skills in photography, I embraced my identity as a Canadian content creator. Collaborating with Canadian brands became a natural extension of my work, allowing me to showcase the incredible talent and products found in my home country. This journey led me to start NearMe Victoria, a platform dedicated to highlighting local businesses and the unique offerings of Vancouver Island, my home community. Through vibrant visuals and engaging storytelling, I aim to celebrate the essence of Canadian culture while fostering connections between brands and audiences. By sharing these local gems, I’m not only promoting creativity but also supporting the rich tapestry of talent that Canada has to offer.